Thursday, May 19, 2011

3 Things You Need To Understand About Empire Avenue

Empire Avenue is taking the web by storm. The funniest thing about it is that nobody knows what it is. People are screaming for you to come and join the game! You show up on the main page of the game and are completely overwhelmed by the whole culture. Immediately people start buying into your stock and you start earning achievements. Before you get sucked in to the game's world take a second, pause, and realize how Empire Avenue works.

#1) Empire Avenue is a stock trading game. At its simplest level Empire Avenue appears to a be a fun game that creates a digital stock market out of people. Each person's social network assigns them a value and their web presence will decide what their stock value is. Looks like a stock game, plays like a stock game. Simple.

#2) Empire Avenue is a social network. For those that have been on Empire Avenue for a day or so will have realized the massive social network that Empire Avenue can plug you into. You can attach yourself to communities, brands, ideas and other social networks. People can connect all of their networks in a single place and meet like minded social network fans.

#3) Empire Avenue is NOT A GAME. I know part three seems to completely contradict the first level of the website. They are both true. Many people will plug into Empire Avenue thinking that this is simply a game. They will of course miss out on the value of this amazing tool. This tool is a method to build connection in influential fields and fan bases.  Businesses can now target their audience through a whole new medium. Entrepreneurs can network with people that are socially active in their industries. New products can be introduced and test marketing can be done before the initial roll out for free.

This is just a quick blog for you to grasp the immense and new beast that is Empire Avenue. Grasp an understanding of what it is and how it works. But be aware that this site will change social media forever. If you understand that now the sky is the limit on what this opportunity can do for you.

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